The following are samples of highlighted projects I've had the pleasure of working on. They feature how client's needs were measured and established with new design outcomes. Client flexibility and willingness to go in new directions were considered in order to achieve the best results as well.
Some projects involved unique challenges including major overhauls of large-scale sites with new UX foundations implemented. Every project's unique challenge was researched until a solution was achieved with a polished design result to suit the client’s brand and target audiences.
Houghton Mifflin Harcourt launched a large-scale effort to promote one of their cherished characters, Carmen Sandiego for an anniversary and tasked me with Art Directing their campaign.
The challenge presented was to create a new brand for Pearson's end-of-year awards event. This included a fresh, new logo, and presentation screen adhering to Pearson's brand styles.
HAWAII PACIFIC UNIVERSITY
HPU was in need of a new updated look and feel for their marketing print materials. With the launch of several new healthcare programs offered at the university, they asked to have their current brochures redesigned with a feeling of care and empathy as the overall feeling plus branded colors.
DEIA UI KIT
Pearson Online Learning created a unique in-house program celebrating diversity, equity, inclusion, and accessibility - or DEIA. After joining this group, I was tasked with creating a branded UI Kit which would be used to eventually develop their website. The challenge was that it was brand new, which can be one of the most fulfilling kinds of projects.