OHIO UNIVERSITY

This comparison case study presented multiple unique challenges in reworking OU's new business homepage to introduce stronger user experience. Introducing a strong UX foundation allowed for a cleaner look, as well as streamlined and easier functionality for the user, driving user retention. Below are detailed goals and solutions presented throughout the process. I worked closely with the development team and clients to ensure a successful result which included user testing and performance ratings.

OU_Mockup.png

DESKTOP

The goal was to vastly improve the user desktop experience to collect more student leads primarily. The focus remained on driving user retention through a complete site interface rebrand, reduced page size, and enriched functionality. A cleaner layout with new dropdown navigation plus new options to hide or show information was introduced, giving the user more control. Brand colors were introduced, along with a focus on accessibility in strong contrast and larger type.

BEFORE

OUHome_Desktop.png

AFTER

OU Degrees Desktop.png

MOBILE

Building mobile-first is key as users now get 80% of their information from their phones, so I ensured that both interface and functionality was polished and tested prior to launching. The previous mobile version left users frustrated with the curriculum list being far too long. I was able to make the information more digestible with filters to display the most important content first.

BEFORE

AFTER

OU_Home_Mobile_Before.png
OU Mobile Degrees Home.png