Houghton Mifflin Harcourt wanted to launch a large-scale effort to promote one of their cherished characters, Carmen Sandiego for an anniversary. With this in mind, I led a small team of designers as the Art Director to produce multiple marketing campaign products. These included pencil designs, style guide, banner ads, playing cards, and an award-winning video series campaign. The videos, Fearless Kids Around the World, feature children from across the globe who talk about wanting to make a difference in their region. These videos earned our team a Gold ADDY award in 2020 and can be seen here. 

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My role was to lead the team with direction on how to maintain brand integrity with the multiple projects to ensure cohesiveness. With the videos, I worked closely with designers to give direction, review proofs, as well as videographers and animation designers to ensure a smooth delivery of the final product.