Pearson Online Learning Services required a completely new branded campaign for their end-of-year awards presentation. This included a logo which used Pearson's updated brand colors, and the direction asked for a bold type treatment with possible iconography. They asked the feel to be energetic and engaging.
After several edit rounds, they felt the 3D logo matched the look they were hoping for and enjoyed the three-dimensional aspect that made it appear to pop off the screen. This was then woven into presentation screens.