An oldie but a goodie as far as movie promotions go and personally one of my favorites. When it promotes something that is intended itself to be scary, it can be, prankvertising can definitely be irresistible.
Thinkmodo, a digital media agency, is getting rather g...
Hollywood marketers are getting savvier about digital advertising. To promote the upcoming drama Southpaw, The Weinstein Company is running a data-heavy campaign that pinpoints folks who go to movies at least once a month.
Believe it or not, I look back fondly on the hour we spent in our studio last year, brainstorming for a visual glossary for gout. As well as being a painful and much misunderstood medical condition, gout is surprisingly rich creative territory, it turns out.